About The Weekender

The Weekender is a newly renovated home just a short walk from Crystal Lake in the heart of Beulah, MI. Whether you are looking to spend the weekend with a loved one, or host your family/friends for a week full of Northern Michigan fun, The Weekender Crystal Lake is the spot for you.

To better present themselves on Airbnb, The Weekender owners wanted to incorporate branded material for their guests and create a brand that will catch the eye of Airbnb searchers.

Responsibilities

Rebranding

Conceptualize apparel and merchandise