The Next Great Touchdown

The next great touchdown

"The Next Great Touchdown" is a 2025–2026 NFL season campaign by DraftKings featuring LeBron James and Kevin Hart, focusing on betting on exciting, high-stakes touchdown moments. The marketing campaign, often titled "The Crown Is Yours," features promotions like profit boosts on first touchdown scorer bets and "Touchdown Draw" free-to-play games.

Responsibilities

• Wordmark design

• Copy overlay designs