SUPER BOWL LIX
For Super Bowl LIX in 2025, DraftKings featured a prominent, in-house produced campaign centered on a "Bet $5, Get $200" promotion for new customers. The ads, which ran around the Feb. 9, 2025, game at Caesars Superdome, featured appearances by comedian Kevin Hart, LeBron James, and former NFL coach Jim Mora.
Responsibilities
Digital Style Guide
Offer Cards for TV Spots
Worked closely with the NFL to approve designs
