About Better Family
Better Family was founded by two fathers who were tired of hunting for the perfect daily multivitamin and mineral to help supplement their family's health.
They wanted a single combination of vitamins and minerals that covers all the most common gaps in a family’s diet. By crafting a new formulation into a liquid delivery system, Better Family knew they could make it easier to manage for adults than juggling countless pills, tastier and sugarless for kids, and more effective for everyone given the advanced benefits of liquid absorption... not to mention friendlier on the family budget.
Responsibilities
Lead and produce all Instagram assets to ensure a smooth and informative introduction of the brand to the public
Aid in the design and development of the brand’s homepage
The stakeholders at Better Family wanted to use Instagram as an introduction to the brand – explaining who they are, why they're better, and offer discounts and deals to their first-time followers. It was important to the team that the design was eye-catching but also informative. The eye-catching design was achieved with the brand's bright colors and fluid graphics. Users could see the brand as a whole on the brand's feed, then learn more through the swipe posts within the feed.
To ensure that the feed was well-designed and not an overwhelming first impression to new viewers, the Better Family's brand copy and product information is found within swipe posts throughout the feed. The feed will become more organic as the company continues to grow and post more.
The homepage was developed by combining the given brand identity with new photography and graphics. The photography helps the brand feel relatable and reflect real life. The flowing graphics used throughout the homepage and landing pages are organic, fluid graphics that speak to what sets Better Family apart from other vitamin companies–their liquid multivitamin.
(Website still in development)
